Product Packaging & marketing Design:
AMS is short for Appreciable Mental Strain. This Empyreal IPA was inspired by the chaos of the holiday season, beer industry burnout, and of course the head brewer's feelings.
Notes from Badger Hill's Head brewer Chris Hamman: "I brew this under Appreciable Mental Strain... This massive American IPA delivers a potent punch of ripe melon, vibrant tangerine, juicy peach, and dank piney and herbal flavors. The body is sweet and full with a warming character on the finish. Clocking in at 14% ABV, this is a beer that pairs well with the Appreciable Mental Strain immense joy of the holiday season."
