Cranberry Beret
Product packaging and marketing
Cranberry Beret F5 Sour Beer. This sour beer was inspired by the one and only Prince. As mentioned in some of my other pieces co-owner of Badger Hill Brewing has a past with Prince as a ghostwriter and friend. This isn't the only beer dedicated to Prince at the Brewery and certainly not the only one on the market, but it's one of a few with real ties. Because of this steering the design in a direction that was rather suggestive of Prince's song Raspberry Beret was the clear move. Taking Inspiration from the suit worn in the music video for this iconic song a cloudy background seemed appropriate. The logo also needed a fix with a replacement of the star with a rather fun cranberry illustration.
