Samson's Darby-Q Seasoning
Product packaging and marketing
Samson's Darby Q started as a version of an annual seasoning created by a group of firefighters. This Particular Seasoning was created and crafted by a firefighter, dad, EMT, and medic; Samson. In previous years the seasoning had a more cartoonish feel to it and Sam wanted to change that.
This Project already had a pig character that was pretty friendly looking along with a more bubbly script font. With Sam's ideas, I started my journey to change this and create something that really hit all of Sam's visions. To make sure that the design didn't go overboard on the aggressive side there was the request for some brighter colors; which I fit in the text and flames. With the Edgy change request, I redesigned the pig head with a more detailed cartoon look. I added smoke coming out of the mouth instead of the nose to symbolize the warmth and savory taste of the seasoning.
